Music videos were not really a concept that people had really saw as people today. Nowadays any major musician will have a music video to promote a single or an album . There had been recordings of live performances before, but they had not really been "music videos" as we know them today. The first thing close to what we call a music video was actually a promotional film, for the Beatles : Hard Days Night. However, even though this was the first of its kind, music videos didn't become popular till the creation of MTV.
There are three types of music video :
Performance: Where it is the musicians just performing the song.
Narrative: Where the video follows a storyline, with the music playing in the background.
Abstract: Where the video has no storyline or performing it is just things happening, also known as Artistic.
Often a music video is a blend of two of the three types. However the most common seen in mainstream media is a mix of performance and narrative, also the least used is often abstract, as very few bands use this. It is more common for more underground groups to use this, however in mainstream media it is not often you see a popular star using this form of music video, as it is less accessible and more "arty". However some artists mix other times of videos with abstract, such as a performance abstract and maybe abstract narrative.
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