Audience Profiling

A media product is designed to be consumed by an audience, be it for a mass market or to a niche audience or for an employer in the film industry. Money is often made from this via selling it to a consumer. If not, it is not a mass media product. Short films are generally targeted by a niche audience, as they are generally aimed at a smaller audience, whom would have individual wants and desired gratifications from my product.

My product, which is a thriller film, which the premise is basically a home invasion. This might have a slightly bigger market than an average short film, as stories such as this interest people involved with the internet culture. Using YouGov I researched the audiences of films that are similar, then factored in that the films it is similar to are high budget big screen films, unlike the one I am producing, so I do not think it would be useful. I think our actual audience would be more artistic oriented people, who would use the internet for blogging and communication. The socioeconomic status of this audience would be middle classes and higher, as those with more disposable income would want to see a short independent film.

The general age group for people who would see is this is expanded, due to websites such as vimeo, which can host videos at a higher quality than other video sharing sights. With tools such as this this would open up from what would be the age bracket of a 21-40 year old audience to possibly younger, such as maybe from 16-40, making it much boarder then general targeted audiences.